Why Change Management?

The people side of change

Why Change Management?

Change management prepares, equips and supports people to adopt new ways of working. By focusing on the people side of change, organizations can improve adoption, strengthen project outcomes and realize intended business benefits.

01

Prepare People

Help employees understand the change and prepare for new ways of working.

02

Drive Adoption

Support people as they engage with and successfully use new solutions.

03

Improve Outcomes

Connect the people side of change with project goals and business results.

Improving project outcomes

Project management and change management play complementary roles in successful change initiatives. While project management addresses the technical aspects of change, change management focuses on the people impacted by it.

When organizations apply a best-practice change management approach alongside project management, they increase the likelihood of meeting project objectives. Prosci research, based on more than 25 years of global practitioner data, shows that organizations can be up to seven times more likely to achieve their project goals.

7X
Higher likelihood of achieving project goals

Effective change management can improve the likelihood of successful project outcomes.

Change management effectiveness

Project impact
Change management effectiveness and project outcomes
The relationship between change management effectiveness and project outcomes.

Make change work for your people.

Explore how a structured approach to change management can help your organization improve adoption and achieve intended business outcomes.

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The value of change management

Change Management Impact on Your Organization

Effective change management helps organizations prepare people, strengthen adoption and support better project outcomes. Success starts by helping people navigate change.

From change to lasting results
Change management impact on your organization

How change management creates impact

A structured, people-focused approach helps organizations move through three important stages.

01

Prepare People for Change

Help employees understand why change is happening and what it means for their roles.

02

Build Adoption and Confidence

Equip and support people as they learn, adopt and use new processes or solutions.

03

Sustain Business Outcomes

Reinforce new ways of working so adoption can contribute to intended project results.

Change is more than implementation.

It is about helping people adopt new ways of working and connecting the people side of change with the outcomes your organization needs to achieve.

Change management team working together
Employee Experience

With excellent change management, employees:

  • ✓ Adopt changes faster, more completely and more proficiently
  • ✓ Stay engaged in the organization during disruptive change
  • ✓ Understand why the change is happening
  • ✓ Have the time and tools to get on board and feel heard and supported

Applying the principles of change management before, during and after a project can go a long way in helping you achieve the desired returns on your project investments.

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Building change capability

Organizations can strengthen their ability to handle ongoing and future change by building overall change capability—often referred to as enterprise change management.

Enterprise Change Management

What is Enterprise Change Management?

Enterprise change management is the systematic application of change management skills, tools and processes across the organization. This capability can be developed by formally training key roles, embedding change practices into everyday work, and partnering with experienced experts to build internal capability over time.

Building organization-wide change capability

A framework for individual change

The Prosci ADKAR® Model provides a structured approach for helping individuals move through change and successfully adopt new ways of working.

The ADKAR® Model

Practitioners, change sponsors, people managers, and other stakeholders all play a role in this process.

By working together to apply the ADKAR® Model, organizations support employees in building Awareness of why change is happening, which encourages Desire to participate.

They then provide the Knowledge and Ability needed to adopt new ways of working, along with Reinforcement to ensure the change is sustained over time.

Prosci ADKAR Model

A framework for organizational change

While the ADKAR® Model supports successful change at the individual level, the Prosci 3-Phase Process provides a structured framework for achieving change across the organization.

This flexible approach guides practitioners through the key steps and activities required for project and initiative success. Within the 3-Phase Process, practitioners apply core elements of the Prosci Methodology—including the ADKAR® Model and the PCT Model—to effectively manage both the people and organizational dimensions of change.

Prosci Methodology ADKAR and 3 Phase Process

The Prosci 3-Phase Process

A structured approach that helps practitioners prepare for change, manage change during implementation, and sustain outcomes over time.

Prosci Phase 1 Prepare Approach
PHASE 01

Prepare Approach

To position the change for success by developing a customized and scaled change management strategy with the necessary sponsorship and commitment.

Prosci Phase 2 Manage Change
PHASE 02

Manage Change

To achieve adoption and usage of the change by creating, implementing and adapting plans that move individuals and the organization through ADKAR transitions.

Prosci Phase 3 Sustain Outcomes
PHASE 03

Sustain Outcomes

To realize the value of the change by ensuring the change is adopted and the organization is committed and prepared to sustain the change.

From individual adoption to organizational change

The ADKAR® Model helps individuals move through change, while the Prosci 3-Phase Process provides a structured way to scale change across projects, teams and organizations—connecting the people side of change with sustainable business outcomes.

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