Why Change Management?

Why is Change Management?

The way change is managed directly influences what matters most to an organization—its people, customers, and bottom line. As the pace and complexity of change continue to increase, the importance of effective change management grows as well. At its core, change management prepares, equips, and supports employees so they can engage with change, adopt new ways of working, and use them successfully.

Improving project outcomes

Project management and change management play complementary roles in successful change initiatives. While project management addresses the technical aspects of change, change management focuses on the people impacted by it. When organizations apply a best-practice change management approach alongside project management—such as during the implementation of a new accounting platform—the likelihood of meeting project objectives increases dramatically. In fact, Prosci research, based on more than 25 years of global practitioner data, shows that organizations are up to seven times more likely to achieve their project goals.

7X
Higher likelihood of achieving project goals Effective change management can significantly improve the likelihood of successful project outcomes.
Change Management Effectiveness and Project Outcomes
Change management effectiveness & project outcomes
01

Prepare People

Help employees understand the change and prepare them to move confidently toward new ways of working.

02

Drive Adoption

Support individuals as they engage with, adopt and successfully use new solutions and processes.

03

Improve Outcomes

Connect the people side of change with project objectives and measurable business results.

Change Management Impact on Your Organization

Effective change management helps organizations prepare people, improve adoption and achieve stronger project outcomes.

Change Management Impact on Your Organization
01
Prepare Equip people for change.
02
Adopt Build confidence and usage.
03
Sustain Turn adoption into lasting results.

Change management connects the people side of change with the outcomes your organization needs to achieve.

Change management team working together
Employee Experience

With excellent change management, employees:

  • Adopt changes faster, more completely and more proficiently
  • Stay engaged in the organization during disruptive change
  • Understand why the change is happening
  • Have the time and tools to get on board and feel heard and supported

Applying the principles of change management before, during and after a project can go a long way in helping you achieve the desired returns on your project investments.

Building change capability

Organizations can strengthen their ability to handle ongoing and future change by building overall change capability—often referred to as enterprise change management.

Enterprise Change Management

What is Enterprise Change Management?

Enterprise change management is the systematic application of change management skills, tools and processes across the organization. This capability can be developed by formally training key roles, embedding change practices into everyday work, and partnering with experienced experts to build internal capability over time.

Building organization-wide change capability

A framework for individual change

The Prosci ADKAR® Model provides a structured approach for helping individuals move through change and successfully adopt new ways of working.

The ADKAR® Model

Practitioners, change sponsors, people managers, and other stakeholders all play a role in this process.

By working together to apply the ADKAR® Model, organizations support employees in building Awareness of why change is happening, which encourages Desire to participate.

They then provide the Knowledge and Ability needed to adopt new ways of working, along with Reinforcement to ensure the change is sustained over time.

Prosci ADKAR Model

A framework for organizational change

While the ADKAR® Model supports successful change at the individual level, the Prosci 3-Phase Process provides a structured framework for achieving change across the organization.

This flexible approach guides practitioners through the key steps and activities required for project and initiative success. Within the 3-Phase Process, practitioners apply core elements of the Prosci Methodology—including the ADKAR® Model and the PCT Model—to effectively manage both the people and organizational dimensions of change.

Prosci Methodology ADKAR and 3 Phase Process

The Prosci 3-Phase Process

A structured approach that helps practitioners prepare for change, manage change during implementation, and sustain outcomes over time.

Prosci Phase 1 Prepare Approach
PHASE 01

Prepare Approach

To position the change for success by developing a customized and scaled change management strategy with the necessary sponsorship and commitment.

Prosci Phase 2 Manage Change
PHASE 02

Manage Change

To achieve adoption and usage of the change by creating, implementing and adapting plans that move individuals and the organization through ADKAR transitions.

Prosci Phase 3 Sustain Outcomes
PHASE 03

Sustain Outcomes

To realize the value of the change by ensuring the change is adopted and the organization is committed and prepared to sustain the change.

From individual adoption to organizational change

The ADKAR® Model helps individuals move through change, while the Prosci 3-Phase Process provides a structured way to scale change across projects, teams and organizations—connecting the people side of change with sustainable business outcomes.

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